Reviewing Amazon’s 2018 Strategy

  • N. America - West
  • Digital Media
  • Jan 31, 2019
Key Questions

Revenue is expected to hit $18 billion in 2019, firmly establishing a three-horse race with Google and Facebook in digital advertising. Amazon is also expected to boost its nonretail service offerings under Prime and establish a footprint in South America, as global expansion in Europe and Asia moves slower than anticipated.

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