Reviewing Amazon’s 2018 Strategy
Revenue is expected to hit $18 billion in 2019, firmly establishing a three-horse race with Google and Facebook in digital advertising. Amazon is also expected to boost its nonretail service offerings under Prime and establish a footprint in South America, as global expansion in Europe and Asia moves slower than anticipated.
Courses by J. Reynolds
Amazon reports covered a wide range of topics in 2018, from best marketing practices on Amazon to analysis of third-party distribution strategies.